It’s said that a picture is worth a thousand words, and in the case of your company, it might be worth even more. Your company’s brand extends well past its logo design and website. In fact, your company’s image is made up of any images you use to promote it, which typically includes imagery you create with your own equipment or stock images from the internet. In this article, we will be highlighting the importance of image analysis and how companies can use it to grow their brand.
1. Increased profits
By analyzing the images you use for your company and your competition you can discern which images are most appealing to consumers. Analyzing image use can help you choose the type of imagery that will best appeal to your target market and make it easier for them to connect with you.
2. Increased brand recall
Another key benefit of analzing images lies in increasing your company’s brand recall. Your company’s branding is made up of the images that you use to promote your business, and by analyzing image use a customer can more easily connect with it. By disseminating images that make it easier to remember your company you will have more opportunities to recall its brand name during conversations and interactions with a potential customer.
3. Improve search engine rankings
A huge benefit of utilizing image analysis is the improved ranking you will see in search engine results pages. In order for a website or blog to rank high in Google and other search engines, it must be relevant to the search phrase. By finding high-ranking keywords and plugging them into your image tags, you can create higher-ranking images that are more likely to appear in a customer’s search results.
4. Increase revenue
Another great benefit of using image analysis to improve your company’s brand is the increase in revenue that you will see from doing so. By analyzing the images you are using to promote your company, you may find that they are not very high quality or they are too small to display well on your website. By increasing the quality and size of your images you can boost customer sales by providing better product or service imagery.
5. Boost traffic to your website
In addition to helping you increase sales and boost profits, image analysis can also help you increase the amount of traffic that visits your website. By analyzing images you are already using for your company and finding free stock images with high ranking on search engines, you can create a better overall user experience for fans and also improve your rankings. As more people visit your site, overall sales will rise.
6. Increase the lifespan of your website
By making sure that your images are displayed well and attract both potential customers and search engines, you can help boost the lifespan of your website. If your website’s images aren’t attracting visitors or influencing search engine results, your business could end up with a lack of traffic and no way to effectively get more. By using image analysis to help make sure that the images you display on your site are attractive and relevant, you can ensure a long and successful lifespan for it.
Conclusion
By analyzing the images your company is currently using to promote itself, you can improve them in a number of ways and help boost revenue and profits. As an increasing amount of consumers turn to search engine results pages for information about products, services and companies, choosing images that rank highly on Google is essential for success. By taking a proactive approach to image analysis, your business can be ahead of the curve and better positioned for success.
